The keyword is a very important issue in search engine optimization (SEO). For that, it will not be possible to rank the post without researching the keywords of the desired post before writing a post on a topic.
Because you have to do keyword research to know about the keywords of the post you are going to write about, people search on other search engines including Google, and how much is searched on that topic every month.
Moreover, if you write a post with your desired keyword, there is no alternative but to do keyword research to know which blogs will be your competitors and what you need to do to rank that post. Only through keyword research is it possible to get a clear idea about any one topic.
Usually, when we write an article on a blog, we present the article in a complete post by focusing on one or two keywords. In this way, the search engines, realizing the importance of the keywords in the post, consistently show the list of search results according to the search query.
In this case, the more a writer can use the content of his article in the right place while maintaining the keyword density of the desired keywords, the more the search engines will give importance to his post.
What is Keyword?
A keyword is a word or a sentence consisting of three or four words. Simply put, keywords are what we search for in other search engines, including Google. Google usually ranks a blog post based on keywords. Because we use keywords to find something online.
How Keyword Works?
I am trying to clear this point with examples. Suppose you are writing a post about the OnePlus 8 Pro mobile. In this case, you must share a detailed post about the price and accessories of the mobile, highlighting its pros and cons, as well as all the features. OnePlus 8 Pro will be your main or targeted keyword for that post. In that post, your main job will be to highlight all the issues of the OnePlus 8 well.
In this case, when a person searches for Google 8 Pro by typing in Google or other search engines, the search engine will first verify all the posts about OnePlus 8 Pro in its database and show the best posts on the first page of the search engine. In this way, the search engine determines the ranking of a post through keywords.
What is Keyword Research?
Assuming you write a post about the OnePlus 8 Pro. Before writing this post, you need to know what people are searching online by typing some keywords (topics) of OnePlus 8 Pro or what topics they want to know. In this case, a person can usually search online by typing the price of the mobile, release date, and accessories.
Before writing a post, what are the keywords used to search with OnePlus 8 Pro using different keyword tools, how many searches are done in a month, if you can write with that keyword, whether you can rank, what to do to rank, what Keyword research is a way to find out if a blog can be a competitor to that post.
Why Keyword Research is Important?
First of all, you need to do keyword research to know what kind of keywords are searched online by typing related to the topic you are posting. Second, you have to do keyword research to know how much is searched online by typing that keyword. Thirdly, if you write a post with that keyword, you must do keyword research to get ideas about whether you can rank, who will compete with your post, what to do to rank the post, how to post, etc.
You can finish by writing about the importance and necessity of keyword research. In a word, the better you can do keyword research and organize your posts, the faster your post will rank in search engines. Most bloggers can’t do keyword research properly so their posts don’t rank well despite having good articles.
How to do Keyword Research?
There are many tools available online for keyword research. To do good keyword research, you have to take the help of tools. Because it is not possible to do 100% keyword research without tools. Almost all of the good keyword tools available online are paid. Without money, it is not possible to do full keyword research using those tools.
If you can afford to spend money, I will suggest you use paid tools for keyword research. But if you don’t have the money or time, Google Keyword Planner can help you get a good idea about keyword research for free.
If you want to use SEO tools for the money you can use any one of the following. Each of the following four is a very favorite SEO tool for me.
If you want to use the keyword tool at the expense of money, you must use the Ahrefs tool. I have used all four tools myself. Here are four great SEO tools. But to me, the Ahrefs tool seemed better.
How to do Keyword Research in Free?
Although KWFinder is a paid SEO tool, you will get the opportunity to do 3 keywords free research every day by having a free account in it. Click on the KWFinder link to do keyword research with these tools. Then create an account using your email ID.
How to do keyword research with KWFinder Free?
As you can see in the image above, I typed the keyword “Keyword Research” in the KWFinder tool and the search is showing the related keyword on the left side. At the same time, the related keywords are showing how much is searched per month, how much is the keyword deficiency, CPC and PPC, etc. Showing on the right side, some blogs maybe your rival if you work with this keyword. Also showing how many backlinks they have and so on. From all this information you can easily get ideas about your desired keywords.
How to do keyword research with UberSuggest Free?
It was recently created by popular webmaster Neil Patel. So far it is going to be used for free. However, if you want to do Bangla keyword research, you can’t do it with Ubersuggest. It is very easy to do English keyword research. Although this tool is free, it has almost all kinds of features.
As you can see in the image above, the Ubersuggest tool contains almost everything you need for keyword research. Here I just took a screenshot. Apart from these, these tools have numerous features. In the future, I will share a complete tutorial on keyword research with this tool.
How to do Keyword Research from Google Search?
This is a kind of simple trick. You can easily get ideas about any keyword from Google by following these tricks. See the image below:
What is Keyword Research? How to do Keyword Research?
As you can see in the image above, searching for “SEO” in the Google search box is automatically suggesting many more keywords. Google suggests here the keywords that are commonly found on Google. So you can easily get ideas from Google about other popular keywords of your desired keyword.
How to Use Keyword in Blog?
You don’t just have to do keyword research. You need to apply the keywords found in your research. Search engines will value the post as much as you can use it in the right place while maintaining the density of the desired keywords in the content of the article you are writing about. You can make proper use of your chosen keyword by following a few steps below.
Use Long Tail Keyword
If your blog is new and the ranking of the blog is low, then you must use the big keyword next to the small keyword. Because it is very difficult for a new blog to get traffic from search engines with small keywords. In that case, you can use keywords of big and low competition. Moreover, according to most webmasters, it is possible to get traffic from search engines easily by using big keywords. As your blog gets older and your rankings continue to grow, you can use keywords that are short and high competition.
Using Popular Keyword
If possible, use keywords that are of interest to visitors. Because if you write about a topic that is rarely searched on the internet, you will not be able to achieve any success by working with that keyword. If popular keywords are High Competitive, you can use them by adding some more keywords.
Keyword density is how many times a word is in a post on your blog. Suppose you have 100 words on a page of a website, and you use keywords 5 times out of those 100 words. Then it can be said that 5 times the keyword has been used and the keyword density there is 5%. I think the keyword density of a website should usually be between 5-6%. You can use keywords in the image and other important places in the post, including the first and last part of your blog post.